The project aims at researching the online circulation and appropriation of the audiovisual heritage that has become digitally accessible on different platforms during the past decade. The project's case studies highlight European history from the Cold War to the Fall of the Berlin Wall and Migration in Europe—both urgent topics within debates about Europe's past, identity and future.

The project will investigate the online circulation and appropriation of the audiovisual heritage that has become digitally accessible on archives’ websites and platforms such as YouTube during the past decade. Using an interdisciplinary approach that combines state of the art tracing and tracking technologies, critical cultural analysis and ethnographic fieldwork the project will answer the questions: How do strategies of curation shape the appropriation of digitized heritage? What new perspectives on European history and identity do digital curations and appropriations of audiovisual heritage create? How can audiovisual archives better foster the re-use of Europe’s audiovisual heritage?